Field notes
Insights from high-volume Facebook ads.
Performance6 min
Ads with author comments convert better. Here’s why.
Author comments act like instant social proof, an in-feed FAQ, and a lower-friction click path. Done right, they lift trust and conversions. Done wrong, they tank perceived quality.
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Performance5 min
Before vs after: what changes when ads get author comments
A clean way to measure what really changes after proactive Page comments are added: CTR, CVR, quality signals, and how to avoid fake wins from spend shifts.
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Trust signals4 min
Why first-party comments outperform replies from users
Author comments let you set the frame, answer objections once, and keep the click path clean. User replies can help, but they’re noisy, inconsistent, and often create friction right where buyers are looking for certainty.
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