Frequently Asked Questions
OverviewWhat is Conor Comment?
Overview
What is Conor Comment?
Conor Comment is an automation system that publishes and manages first-party (author) comments under Meta ads. It helps advertisers add clarity, trust signals, and a clean click path directly inside the ad comment thread, at scale.
OverviewWhat does Conor Comment do and not do?
Overview
What does Conor Comment do and not do?
Conor Comment publishes predefined author comments under ads based on advertiser-defined rules. It does not create ad creatives, reply to private messages, impersonate users, or generate fake user reviews.
SetupLimitsWhich ads can Conor Comment work with?
SetupLimits
Which ads can Conor Comment work with?
Conor Comment works with active Meta ads and dark posts that allow comments. Ads with disabled comments or platform-level restrictions are skipped automatically.
SetupHow is the comment content selected?
Setup
How is the comment content selected?
The advertiser defines the selection logic. This can include language, currency, destination URL structure, campaign attributes, or custom rules. Conor Comment follows the advertiser’s structure rather than enforcing a fixed model.
SetupCan different markets use different comment logic?
Setup
Can different markets use different comment logic?
Yes. Comment logic can vary by market, language, currency, brand, or campaign type. The system adapts to advertiser-specific structures instead of forcing a single global setup.
LimitsSetupWhat happens if an ad or setup is faulty?
LimitsSetup
What happens if an ad or setup is faulty?
If an ad cannot be processed due to missing data, invalid links, or mismatched logic, it is marked as faulty. Conor Comment can send an email report with direct links to the affected ads, making issues easier to review and fix.
SetupHow does Conor Comment decide which comment to post?
Setup
How does Conor Comment decide which comment to post?
The decision logic is fully controlled by the advertiser. Conor Comment does not assume a specific language, currency, or campaign structure and executes only the rules defined by the client.
OverviewDoes Conor Comment replace user comments?
Overview
Does Conor Comment replace user comments?
No. First-party comments are posted to set context and clarity. User comments remain visible and can accumulate naturally underneath.
PerformanceCan Conor Comment improve ad performance?
Performance
Can Conor Comment improve ad performance?
It can improve performance by reducing friction, answering common objections early, and providing a clear click path. Results depend on scale, consistency, and correct alignment between ads, comments, and landing pages.
PerformanceSetupHow fast are comments published after an ad goes live?
PerformanceSetup
How fast are comments published after an ad goes live?
Comments are typically published shortly after ads become active. Commenting can run in multiple sessions per day, depending on configuration, allowing continuous coverage as new ads appear.
AnalyticsHow are results tracked?
Analytics
How are results tracked?
Published comment data can be combined with web analytics, session tracking, and purchase data. This allows advertisers to analyze impact across CTR, sessions, and conversions.
AnalyticsPerformanceHow can advertisers tell which comments perform best?
AnalyticsPerformance
How can advertisers tell which comments perform best?
Performance analysis is ultimately the advertiser’s responsibility. Optionally, advertisers can grant Conor Comment access to analytics data so reports can be generated automatically. As a rule of thumb, conclusions about a new comment variation should be made only after at least 100 published comments of that type.
AnalyticsCan Conor Comment send performance reports?
Analytics
Can Conor Comment send performance reports?
Yes. Data can be exported or synced into reporting tools such as Google Sheets, BI systems, or internal analytics dashboards, depending on the advertiser’s setup.
PricingHow does pricing work?
Pricing
How does pricing work?
Pricing is based on the selected plan and monthly comment volume. For example, if an advertiser publishes around 12,000 ads per month, the plan should be sized to cover that baseline, with top-ups used to handle temporary spikes. See Pricing for details.
PricingWhat are comment top-ups?
Pricing
What are comment top-ups?
Top-ups add extra comment capacity on top of any plan. Purchased top-up comments are valid for up to one year and can be used with any active plan. Top-ups are explained on Pricing.
PricingWhat happens to unused comments?
Pricing
What happens to unused comments?
Comments included in a monthly plan reset each month and do not roll over if unused. Top-up comments are separate and remain valid for up to one year. Plan limits are defined on Pricing.
PricingSetupHow should advertisers choose a plan if their business is seasonal?
PricingSetup
How should advertisers choose a plan if their business is seasonal?
Seasonal businesses typically use a base plan for steady demand and rely on top-ups during peak periods. This avoids over-committing during low seasons while keeping flexibility during spikes.
LimitsWhat happens if Meta temporarily restricts commenting?
Limits
What happens if Meta temporarily restricts commenting?
If Meta temporarily restricts commenting on the advertiser’s account, Conor Comment pauses activity automatically. Commenting resumes once the restriction is lifted.